From Meh-Ey to Wahey: 2 Project Management Best Practices for Content Marketing

All content marketers desire only one outcome from their content producing endeavors:

“An effective content marketing execution, depicted in the favorable ROI for the established metric.”

However, despite channeling their best efforts and utilizing the best available pool of talent, only few succeed in doing so. According to Content Marketing Institute’s recent report, only 30 percent of B2B marketers find themselves effective at content marketing, while for B2C survey respondents only 38 percent observed a favorable ROI.

If you look further into the report, you will find that those marketers, who have been successful in their content marketing endeavors, emphasize on practicing a comprehensive project management program.

The conclusion is clear:

For effective content marketing, you need more than just a talented team of marketers; you also need to implement project management practices that support your content marketing endeavors.

This blog talks about two project management best practices for content marketing and how to exercise them with the help of task management software.

Avoid Bottlenecks

Bottleneck characterizes a situation in a process, where the input comes in faster than it can be processed productively and efficiently towards a quality output.   

When we talk about content marketing, the bottleneck may appear at two stages of the workflow:

  1. Bottleneck at the content production phase – where a writer is overburdened with projects, and the failure to facilitate lead to deteriorated quality and deadline violations.
  2. Bottleneck at the content editing phase – where an editor is stocked with editing responsibilities that far exceed their work capacity, resulting in the churning of content that is poorly edited.

Both of these are a result of mismanagement, where the planning supervisor or the manager fails to identify the existing workload in each case and end up creating a situation of bottleneck.

Luckily, this is something that can be easily resolved. By using task management software, a person responsible for content planning, can conveniently track and monitor the current activities of an employee. This would help to designate and assign tasks that each can handle efficiently and productively, while delivering quality content on time.

Assign the Project to the Suitable Team   

It is easier to produce effective content, if a project is assigned to a right team of content marketers – one which already has an experience of successfully handling the assignments that concern the project’s subject.

Let’s be honest here, not everyone can create content on every subject producing consistent quality of works.

One of the team members may excel at producing content for the sports industry, while the other may be more adept with the knowledge to successfully handle a project related with fashion industry. If the best possible team is busy with another project, you can always assign the project to the next best suitable team to deliver on it.

And, the process can be made easy by using a task management software. Most software solutions come equipped with the feature to store project history. This way you can identify the best resource to work on a particular project. 

Project management in content marketing is an ongoing process, one which needs to be implemented wisely and productively. It is a bridge between the gap, which separates effective content marketing from ineffective content marketing.