http://getsatisfaction.tv/2009/10/marketing-is-a-tax-you-pay-for-being-unremarkable/

Solar Panel Roof Tiles

Let’s kick off with this from Springwise: Solar panels build right into roof tiling, just genius, and a truly interconnected grid of power generation is something sorely lacking in Australia.

http://springwise.com/weekly/2009-09-16.htm#solepowertile
Link: http://www.srsenergy.com/

Wireless Electricity

Witricity uses magnetic coupling to transfer power safely and wirelessly. Check out this demo where Eric Giler demos a wirelessly powered iPhone and TV. The tech is still at 45-50% efficiency (a few thousand time more efficient than a battery), but coupled with solar tiles above, we may just have ourselves some awesomeness!

http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html

Honda unveils a Segway thingy

Minimallisimo, the sexy one-shot minimal digi camera

Just because it brings back the surprise element of not knowing how your shot is going to come out until you develop it.

Link: http://minimalissimo.com/2009/09/oneshot-camera/

– Ben Prendergast

Hulu the future of online video?
Still in Beta, invite-only stage, the joint venture between NBC and News Corp has offered high definition full-screen (H.264) video to its beta testers for the first time, without the need for standalone viewers (e.g. Joost) and using compression that is suitable for broadband speeds. With this kind of backing we might be peeking at not only the future of online video, but of home entertainment in general.

New Airline Tech
Courtesy of Engadget, Continental airlines will trial Mobile phone boarding passes from next month.

10 Rules for Startup Success

Courtesy of TechCrunch and the Financial Times, Loic Le Meur has released his Ten Rules for Startup Success. I couldn’t agree with them more, and they are:

1. Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
2. Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
3. Build a community. Use blogging and social software to make sure people hear about you.
4. Listen to your community. Answer questions and build your product with their feedback.
5. Gather a great team. Select those with very different skills from you. Look for people who are better than you.
6. Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
7. Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
8. Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
9. Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
10. Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.

Tetris iMaxMaxMax
This is genius. Those wacky Finnish students are at it again, converting an entire university dorm building into a giant Tetris game.

– Ben Prendergast

1. Dreamcade Arcade Cabinet:
http://www.dreamarcades.com/100inch.shtml

Sate your inner 8-year old with this baby! Compatible with projectors and most consoles.

2. Star Wars USB flash drives from Mimoco
http://lab.mimoco.com/index.asp?PageAction=VIEWCATS&Category=13

3. Sphericle Speaker Set
http://www.partsexpress.com/projectshowcase/Sphericles/index.cfm

4. The Amazon Kiundle – eBook Reader – The Literal iPod.
http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA

5. Another Sadistic Alarm Clock:
http://www.americaninnovative.com/products/neverlate-exec.php#

Set 7-days worth of specific wake-up times, including which station/buzzer to set off, and an anti-snooze function.

6. A Philips Hi-Res CT Scanner
http://news.bbc.co.uk/2/hi/health/7112688.stm

At this time of year its time to take a look deep-inside ourselves.

7. Noon Solars Solar powered Backpack – Get your geek-on and your gadgets charged.
http://www.engadget.com/2007/11/26/noon-solars-stylish-bag-collection-charges-your-gizmos/

8. Akai Headrush – Guitar loop/memory pedal, for the digital one man (or woman) band.
http://www.dolphinmusic.co.uk/page/shop/flypage/product_id/5529
http://www.youtube.com/watch?v=IIO2qpSsUTA

9. A hard core macbook metal jacket
http://www.kkshimura.com/export_pc_price.html

For when you’re designing, say, a logo for the Taliban.

10. Christmas night Carols, replete with plasma screen and surround sound.
http://www.engadget.com/2007/11/26/media-center-meets-piano-results-are-questionable/
“Gather round kids, and we’ll play oh come all ye faithful, followed by some Bluray Die Hard!”

– Ben Prendergast

Admittedly I thought this would be a difficult undertaking, but sure enough Google was quick to direct me to 10 gifts that would sate my little scientist. If you know someone like me, or me, buy us one of these.

1. A Polar RS100 Heart Rate monitor – For those who like to measure pain incrementally.

2. FIFA 08 for xbox360/ps3/wii (NOT FIFA 2007, FIFA 08! There’s a difference) for when your thumbs need a workout.

3. Armani Attitude Pour Homme mens cologne – Via Strawberrynet.com, Another great fragrance from Armani.

4. Black Leather driving gloves- The one thing I couldn’t find anywhere on the web. Little Help?

5. Kenneth Cole Watch

6. An Eco Sphere – Seamonkeys for big boys

7. An Ebay BMX
That’s right, every good boy deserves an old school mongoose, complete with padding and optional spokey dokeys. Seriously though, all blokes should have a knock-around bike, even if just to “ghosty” into the christmas tree

8. A sadistic looking knife-block (We have these knives, they’re actually really good).

9. An alarm clock with an anti-snooze facility (read: it runs away)

10. A SOG multi-tool (Insert satisfied male grunt here)
For when you absolutely, positively have to cut/saw/squeeze/measure/pinch/poke/open/repair/kill something.

– Ben Prendergast

Apple Launches Leopard, no kitten!
I won’t review the new features here, other than to say the new version at $150 bux is well worth the coin, in terms of personal efficiency you can’t beat Time machine for keeping your info safe, Quick Look for speeding up review of files, Mail improvements for bringing your to-dos into line, Spaces for keeping your various work roles split neatly, Boot Camp for running those pesky Windows apps. But in addition its the little things like having wikipedia entries linked to your dictorianary (apple click any word anywhere to gain clarity) or being able to quickly google map an address book entry. While some criticize the update as being a service pack, I’m here to say Apple are still the leaders in inspired software development.

NY Times says: More readers trading Newspapers for Web Sites
That’s right, treehuggers should be happy to note that newspaper sales are on the decline while online readership is on the up. Now if only I can get a raise.

Facebook Ads – Having your cake and feed your friends too.
Big news on the Facebook front, with the social media company announcing an ambitious new ad infrastructure that will allow advertisers to target specific demographics whilst presumably (it will be launched tomorrow morning our time) allowing a brand-based referral network. While social referral isn’t new, the notion that the estimated 25 million daily users of facebook be presented by brand messages from their trusted friends offers a new and potentially highly profitable revenue stream, akin to Google Adwords or YouTube’s embedded ads. This morning, there’s already a backlash

Digg, the online news ranking site close to sale
One of the internet’s more popular blog ranking site is close to a US$300-$400m sale to a ‘major media player”. Rupert? Is that you?

– Ben Prendergast

1. Things heat up in the war on Piracy, Oink in a Sty.

Aurgh me matey, or should I say Oink! In certain circles the Oink online file sharing service was a well known source for pirated record releases, often pre-release albums that were available to invited users only. According to the International Federation of the Phonographic Industry some 60 albums were provided this year alone. Given the closed nature of the service, it was difficult to pinpoint any wrongdoing, however after being infiltrated by Dutch/UK officials (seemingly by performing a Whois query on the domain name to determine the proprietors address, funny that!) a 24 year old has been taken into custody and the site has been suspended.

2. Holiday Shopping heats up, according to Hitwise, but which are the more popular online categories?

I love the Hitwise guys (an Aussie entrepreneurial success story in its own right) and in this analysis they look at the popular online shopping categories leading up to the holiday season, with some predictions for 2007.

3. Microsoft and Facebook get cosy

This week penultimate social networking site Facebook expands its advertising deal with Microsoft to cover international markets. In addition, Microsoft will take an equity stake in Facebook (now valued at US$15b) and in doing so will gain access to Facebook’s nearly 50 million users. Do you have a facebook account? I must admit I’ve found it more valuable than I would have thought, perhaps not professionally (LinkedIn is my preferred choice there) but certainly in reconnection with old friends.

4. Can Google Track TV Audiences like never before?

Google and Nielsen Company will strike a deal this week to create a ‘vivid and more accurate snapshot’ of how many people are viewing commercials in real time, along with who those people are. A marketers dream, a libertarian’s nightmare, the natural progression in my mind might be to screen a Holden Ute commercial during Renevation Rescue and if the viewer is a tradesman book them in for a test drive. Or something. Oh I know, how about canceling shows like Viva Laughin BEFORE the first adbreak? Now theres some viewing democracy right there!

5. NASA Sat Pictures of the Southern Californian Fires

Courtesy of Treehugger blog and NASA, The National Interagency Fire Center reports that 12 large, uncontained fires have burned over 335,000 acres in Southern California.

6. A little design sexiness, Aaron Tang’s “Wall Stairs”

You know I’m a sucker for a well thought out idea, and here Aaron has created a simple pull out stair case. I want one! It doesn’t even have to go anywhere.

– Ben Prendergast

In Rainbows: Hows it doing?
Radiohead this week released their online-only record “In Rainbows”, pricing it at US$as-much-as-you-want-to-pay, and subsequently took in an estimated US$9m in sales (average of 4 GBP per download) in its first few days. This might not sound like much, but it is, when you consider that most major artists only make around $1-3 per record. I love these guys, just a really great band, kicking it with a really great album, representing a cause (record industry reform) just as vehemently as their rock-and-roll forefathers might have. It does beg the question though, was the album named for an available domain name? Life imitating art imitating domain name registration.

iPhone to be opened for third party apps.
Chalk one up for the customer today, with Apple announcing they will offer a Software Development Kit for the iPhone by February. After months of negative feedback on the closed-system, its great to see another step toward an open mobile computing infrastructure.

Skype hits 10m concurrent users, partners with MySpace
Global IP-Phone giant Skype this week announced a partnership with MySpace, allowing 110 million active users to make free calls. Also this week I hear mention of Naked ADSL plans. The decline of the home phone? I know I recently canceled my home phone line in favour of a Melbourne-based Skype number ($12 per year sounds like a good phone plan?).

Facebook all set to take on LinkedIn
Facebook this week announced it will be targeting commercial users looking to network, which represents a fair challenge on the commercial networking site LinkedIn.com

Wooster Collective – This week represents Melbourne Street Art
I thought I’d also add some light-hearted street-art culture to this here tech blog, courtesy of the fantastic Wooster Collective blog.
This week they bring us two Melbourne corporate crate-people attempting to go AWOL (Liberal Party Front benchers?). Also checkout the drain-people piece, inspired!

– Ben Prendergast

1. http://www.popurls.com
Always last to hear of that great new internet site/story/video/drama/fad (if you can’t make it to my blog that is)? Popurls is like a Top 40 chart for interpop-culture.

2. Check out Nokia’s Small World Contest, A Gallery of Beautiful Tiny Things

3. http://www.crossfit.com
Gym junkies, Pilates Prophets, you have been warned! CrossFit is what the US Navy Seals use to keep in shape (the human kind, not the bomb-diffusing trained sea-lionss), these workouts are H.A.R.D. HARD, woot!

4. http://www.poodwaddle.com/worldclock.swf5
Poodwaddle, because sometimes you just need a real-time clock showing Global warming, HIV infections and other global abominations.


5. Giotto Premium Coffee Machine = Uber sexy caffeination
Although currently on detox, I’d give my left-kidney to get back into coffee-culture. When I do get back on the caffeine pony it will be with the sexiest Coffee machine on the planet.

– Ben Prendergast

With regard to the computer gaming industry, I think we’re currently witnessing something akin to the introduction of Talkies (Movies with sound) in the 1930s, which brought about massive changes to the entertainment industry. At the time the ‘new’ technology of talking pictures resulted in a changing in the guard for leading actors (who were still merely the salaried property of the studios they worked for, and in many cases foreign language actors who simply couldn’t work any longer once dialogue was introduced) as well as a general shift in the popularity of the medium which had until that point been a poor-man’s-theatre.

As the technology progressed, the interest (and thus the revenues) were provided not by those infatuated with the tech itself, but rather the artistry that was offered. In other words, by the time we were done with Buster Keaton and Shirley Temple, we were whetting our inner-thespian appetites with Brando and Hoffman. Similarly, as the technology behind today’s games progresses, the genre of the story and the spine-tingling plot points are moving units. In Halo 3, each of the bad guys you face has an artificial intelligence including some 10,000 rules that they abide by, creating some of the most eerily realistic game-play to date (not to mention the formidable online component of the game which pits you against other humans).

Now while the introduction of talkies did indeed kill the silent movie, and despite Halo’s takings making Spiderman 3 look like a failed Sundance Indie flick about a nun fostering a goat, It would be silly to suggest the death of TV or Film was nigh. Rather I think what we’re witnessing is the embryonic stages of an entirely new media platform (I say this being fully aware that the gaming industry is some 30 years old), one that represents the convergence of internet and TV, gaming and internet, and Australians and their living rooms. It’s just that now our theaters just happen to be the Xbox 360s, Playstation 3s and Nintendo Wii’s of this world. Again, I’m not talking about a mainstream shift here, but it must be significant when revenues like US$140M are in the offing.

In the 1930s the end-goal for the studios was to own their own theaters, and draw retail revenues from these while keeping their ‘talent’ costs to a minimum. However twenty years on – as speaking-stars like Clark Gable and Gary Cooper came to popularity and hugely determined box-office takings – the same studios were court-challenged by these actors to be free to work on other studio projects, thus giving birth to ’star power’ and shifting the balance of influence in Hollywood. As a result of this (and a downturn during the second world war) the studios divested themselves of the theaters they owned, and thus introduced licensing fees (and later merchandising).

I wonder, short of an AI character breaking free and demanding equal pay, what kind of challenges the gaming studios of the 2020’s will face.

– Ben Prendergast